Article

Basic rules for selecting a mark

16/01/2017

A brand identity should clearly support business goals and objectives. Are there any basic rules to build a new brand? While selecting or creating a new mark one has to consider a wide range of issues that may be linked...

Strengthening Brands through Industrial Designs

10/01/2017

Attracting a consumer in a crowded marketplace is always a challenge, even for products based on market‐leading technology. The brand or mark plays an important role. But often it is the external appearance that may firs...

Creating Brands through Trademarks

04/01/2017

In common usage, a ‘trademark’ is often referred to as a ‘brand.’ By enabling companies to differentiate themselves and their products from those of their competitors, ‘trademarks’, or simply ‘marks’, play a pivotal role...

The value of a brand

27/12/2016

All of us are exposed to hundreds of trademarks everyday. These are seen on most products, on accompanying product literature, and on product packaging.

Auditing your IP

20/12/2016

One way your SME may acquire a better position to capitalize on the potential benefits of its IP assets and extract their full value is by conducting an IP audit. Ideally, this should be done by professional IP auditors,...

The Value of Intellectual Property

14/07/2016

The importance of intellectual property protection is that it changes intangigle assests into exclusive ownership although it remains in limited terms. Intellectual property protection enables companies to own the intang...

Intellectual Property Protection as a Form of Investment

17/06/2016

Intelligent investments are crucial to the market value of any given enterprise. While investing in machinery, assets, marketing, and product development can increase efficiency and contribute to company success, Intelle...

Intellectual Property as a Business Asset

11/06/2016

Corporate asset can be classified as either tangible – which consists of buildings, machinery, inventory, and infrastructure – or intangible – including workforce, patents, business methodologies, trademarks, designs, an...

How can Intellectual Property increase market value for small and medium enterprises?

31/05/2016

Intellectual Property (IP) is often undervalued, and enterprises sometimes fail to recognize its potential in creating future opportunities and benefits. However, when IP right is protected and when there is market deman...

Why does Intellectual Property relate to small and medium enterprises??

26/03/2016

Intellectual Property is everywhere around us. All products and services used in our daily life are resulted from creativity, such as changing designs or improving technique to create the recent